Contentful Personalization & Analytics

API Client

The Contentful Optimization API Client Library provides methods for interfacing with Contentful's Experience and Insights APIs, which serve its Personalization and Analytics products.

Getting Started

Install using an NPM-compatible package manager, pnpm for example:

pnpm install @contentful/optimization-api-client
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Import the API client; both CJS and ESM module systems are supported, ESM preferred:

import ApiClient from '@contentful/optimization-api-client'
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Configure and initialize the API Client:

const client = new ApiClient({ clientId: 'abc123' })
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Configuration

Top-level Configuration Options

Fetch Options

Fetch options allow for configuration of both a Fetch API-compatible fetch method and the retry/timeout logic integrated into the Optimization API Client. Specify the fetchMethod when the host application environment does not offer a fetch method that is compatible with the standard Fetch API in its global scope.

Configuration method signatures:

• fetchMethod: (url: string \| URL, init: RequestInit) => Promise<Response>
• onFailedAttempt and onRequestTimeout: (options: FetchMethodCallbackOptions) => void

Analytics Options

Configuration method signatures:

• beaconHandler: (url: string | URL, data: BatchInsightsEventArray) => boolean

Personalization Options

Working With the APIs

Experience API

Experience API methods are scoped to the client's personalization member. All singular personalization methods return a Promise that resolves with the following data:

{
  "profile": {
    /* User profile data */
  },
  "personalizations": [
    {
      /* Personalization/experience configuration for the associated profile */
    }
  ],
  "changes": [
    {
      /* Similar to `personalizations` but currently used for Custom Flags */
    }
  ]
}
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Get Profile data

const client = new ApiClient({ clientId: 'abc123' })
const { profile } = await client.personalization.getProfile('profile-123', { locale: 'de-DE' })
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Create a New Profile

const client = new ApiClient({ clientId: 'abc123' })
const { profile } = await client.personalization.createProfile({ events: [...] }, { locale: 'de-DE' })
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Update an Existing Profile

const client = new ApiClient({ clientId: 'abc123' })
const { profile } = await client.personalization.updateProfile(
  {
    profileId: 'profile-123',
    events: [...],
  },
  { locale: 'de-DE' }
)
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Upsert a Profile

const client = new ApiClient({ clientId: 'abc123' })
const { profile } = await client.personalization.upsertProfile(
  {
    profileId,
    events: [...],
  },
  { locale: 'de-DE' }
)
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Upsert Many Profiles

The upsertManyProfiles method returns a Promise that resolves with an array of user profiles. Each event should have an additional anonymousId property set to the associated anonymous ID or profile ID.

const client = new ApiClient({ clientId: 'abc123' })
const profiles = await client.personalization.upsertManyProfiles(
  { events: [...]},
  { locale: 'de-DE' },
)
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Insights API

Insights API methods are scoped to the client's analytics member. All analytics methods return a Promise that resolves to void (no value).

Send Batch Events

const client = new ApiClient({ clientId: 'abc123' })
await client.analytics.sendBatchEvents([
  {
    profile: { id: 'abc-123', ... },
    events: [{ type: 'track', ... }],
  }
])
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Event Builder

The Event Builder is a helper class that assists in constructing valid events for submission to the Experience and Insights APIs.

Event Builder Configuration

Event Builder configuration options assist in adding contextual data to each event created by a builder instance.

The get* functions are most useful in stateful environments. Stateless environments should set the related data directly via Event Builder method arguments.

The channel option may contain one of the following values:

• web
• mobile
• server

Configuration method signatures:

• getLocale: () => string | undefined

• getPageProperties:

  () => {
    path: string,
    query: Record<string, string>,
    referrer: string,
    search: string,
    title?: string,
    url: string
  }
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• getUserAgent: () => string | undefined

Event Builder Configured Methods

• buildComponentView: Builds a component view event payload for a Contentful entry-based component
• buildFlagView: Builds a component view payload event for a Custom Flag component
• buildIdentify: Builds an identify event payload to associate a user ID with traits
• buildPageView: Builds a page view event payload
• buildTrack: Builds a track event payload for arbitrary user actions

See the Event Builder documentation for more information regarding arguments and return values.